Ummenhofer Florian: Influencer Management in a Social Web Environment Identification and Supervision of Opinion Leaders for Influencing Customer Purchase Decisions, Bachelor Thesis, Hochschule Aalen, 2014. Keywords: influencers, influencer marketing, social web, customer journey, social influence scoring; Influencer, Influencer Marketing, Soziales Web, Customer Journey, Social Influence Scoring. URN: https://nbn-resolving.org/urn:nbn:de:bsz:944-opus4-1131