Ingmar Geiger, Andreas Salmen and Alfred Zerres: Is the buyer really king? A meta-analysis of the buyer advantage in sales negotiation. In: Industrial Marketing Management, 123 (2024), November, pp. 372-385.
DOI: https://doi.org/10.1016/j.indmarman.2024.11.004
URN: urn:nbn:de:bsz:944-opus4-33185