@book{KotlerArmstrongHarrisetal.2019,
  author    = {Philip Kotler and Gary Armstrong and Lloyd Harris and Nigel Piercy and in deutsch bearbeitet von Schrader, Marc-Falco},
  title     = {Grundlagen des Marketing},
  issn      = {3868943552},
  year      = {2019},
  language  = {de}
}