@incollection{EtzoldBraunWanner2019,
  author    = {Veit Etzold and Anika Braun and Tabea Wanner},
  title     = {Eye Tracking as a Method of Neuromarketing for Attention Research - An Empirical Analysis Using the Online Appointment Booking Platform from Mercedes-Benz},
  series = {Intelligent DecisionTechnologies 2019: Proceedings of the 11th KES InternationalConference on Intelligent DecisionTechnologies (KES-IDT 2019), Volume 2},
  editor    = {Ireneusz Czarnowski and Robert J. Howlett and Lakhmi C. Jain},
  publisher = {Springer Nature},
  address   = {Singapur},
  doi       = {10.1007/978-981-13-8303-8\_15},
  year      = {2019},
  language  = {en}
}