TY  - CHAP
U1  - Buchbeitrag
A1  - Etzold, Veit
A1  - Braun, Anika
A1  - Wanner, Tabea
ED  - Czarnowski, Ireneusz
ED  - Howlett, Robert J.
ED  - Jain, Lakhmi C.
T1  - Eye Tracking as a Method of Neuromarketing for Attention Research - An Empirical Analysis Using the Online Appointment Booking Platform from Mercedes-Benz
T2  - Intelligent DecisionTechnologies 2019: Proceedings of the 11th KES InternationalConference on Intelligent DecisionTechnologies (KES-IDT 2019), Volume 2
Y1  - 2019
U6  - https://doi.org/10.1007/978-981-13-8303-8_15
DO  - https://doi.org/10.1007/978-981-13-8303-8_15
SP  - 167–182
S1  - 167–182
PB  - Springer Nature
CY  - Singapur
ER  -