TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Ravens-Ocampo, Christina
T1  - Rethinking Brand Commitment in Internal Branding Models: A Cross-national Validation of a Three-component Model in Germany, China and North America
JF  - Journal of Marketing Development and Competitiveness
Y1  - 2020
U6  - https://doi.org/10.33423/jmdc.v14i2.2833
DO  - https://doi.org/10.33423/jmdc.v14i2.2833
VL  - 14
ER  -