@article{GeigerNaacke2022, author = {Geiger, Ingmar and Naacke, David}, title = {"What's it really worth?" A meta-analysis of customer-perceived relationship value in B2B markets}, journal = {Journal of Business \& Industrial Marketing}, volume = {38}, number = {4}, doi = {10.1108/JBIM-09-2021-0438}, institution = {Wirtschaftswissenschaften}, pages = {751 -- 773}, year = {2022}, language = {en} }