TY  - JOUR
U1  - Wissenschaftlicher Artikel
A1  - Geiger, Ingmar
A1  - Naacke, David
T1  - "What's it really worth?" A meta-analysis of customer-perceived relationship value in B2B markets
JF  - Journal of Business & Industrial Marketing
Y1  - 2022
U6  - https://doi.org/10.1108/JBIM-09-2021-0438
DO  - https://doi.org/10.1108/JBIM-09-2021-0438
VL  - 38
IS  - 4
SP  - 751
EP  - 773
ER  -