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Evaluation of Alternative Powertrains for German Automotive Suppliers

  • The present thesis deals with alternative powertrains, focusing on electric vehicles and hybrid vehicles and which of those alternative powertrains is considered as sustainable for the future. It explores the question, which alternative powertrain is worthwhile investing in for German automotive suppliers. The aim is to clarify which of the two powertrains is already established on the market and what the future prospects of those powertrains are. The question here is evaluated based on the analysis of current literature as well as through the use of a SWOT analysis and the use of the scoring model. As a result it is clear that there is a need for alternative powertrains and the entire automotive industry invests a lot in the development and research of alternative powertrains. According to the German Federal Government, one million electric vehicles should be on German roads by 2020. With pure electric vehicles, however, the goal will be difficult to reach. Therefore, there is a lot of vested interest in the development of hybrid vehicles on the market. It shows that the hybrid vehicle has considerable advantages over the electric vehicle and the hybrid vehicle is already seen as a transitional solution for pure electric vehicles. The hybrid vehicle is also already established in the market and has better chances on the market in the future. Therefore, it makes sense for German automotive suppliers to invest in hybrid vehicles and to focus on this market, since there the chances of success are greater and the future potential of this market is higher.

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Author:Jessica Winter
Advisor:Jae-Ailleen Chung, Alexander Strehl
Document Type:Bachelor Thesis
Date of Publication (online):2014/08/12
Publishing Institution:Hochschule Aalen
Granting Institution:Hochschule Aalen, Wirtschaftswissenschaften
Release Date:2014/08/12
Tag:Germany; automotive supplier; electric vehicle; hybrid vehicle; powertrain
Number of Pages:67 S.
Faculty:Wirtschaftswissenschaften / Internationale Betriebswirtschaft
Open Access:Open Access
Licence (German):License LogoVer√∂ffentlichungsvertrag f√ľr Publikationen mit Print on Demand