“The more, the merrier” or “less is more”? How the number of issues addressed in B2B sales negotiations affects dyadic and seller economic outcomes
| Author: | Ingmar GeigerORCiD, Joachim Hüffmeier |
|---|---|
| DOI: | https://doi.org/10.1016/j.indmarman.2020.02.013 |
| ISSN: | 0019-8501 |
| Source Title (English): | Industrial Marketing Management |
| Document Type: | Article |
| Language: | English |
| Year of Completion: | 2020 |
| Release Date: | 2022/05/03 |
| Volume: | 87 |
| First Page: | 90 |
| Last Page: | 105 |
| Faculty: | Wirtschaftswissenschaften |
| Open Access: | Closed Access |