Rethinking Brand Commitment in Internal Branding Models: A Cross-national Validation of a Three-component Model in Germany, China and North America
| Author: | Christina Ravens-Ocampo |
|---|---|
| DOI: | https://doi.org/10.33423/jmdc.v14i2.2833 |
| Source Title (English): | Journal of Marketing Development and Competitiveness |
| Document Type: | Article |
| Language: | English |
| Year of Completion: | 2020 |
| Release Date: | 2022/05/03 |
| Volume: | 14 |
| Faculty: | Wirtschaftswissenschaften |
| Open Access: | Closed Access |