Not just another internal service provider: how a firm’s marketing research function influences uses of market research information
| Author: | Christian Bode, Ingmar Geiger |
|---|---|
| DOI: | https://doi.org/10.1108/EJM-07-2019-0580 |
| ISSN: | 0309-0566 |
| Source Title (English): | European Journal of Marketing |
| Document Type: | Article |
| Language: | English |
| Year of Completion: | 2021 |
| Release Date: | 2022/09/23 |
| Volume: | 55 |
| Issue: | 2 |
| First Page: | 385 |
| Last Page: | 419 |
| Faculty: | Wirtschaftswissenschaften |
| Open Access: | Closed Access |