Benchmarking of Corporate Communication Measurement Strategies in Major Enterprises Based on the Value-Benefit Analysis
Author: | Nicolas DolleORCiD, Irina Kuzmina-Merlino |
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DOI: | https://doi.org/10.1007/978-3-030-44610-9_61 |
Source Title (English): | Reliability and Statistics in Transportation and Communication: Selected Papers from the 19th International Conference on Reliability and Statistics in Transportation and Communication, RelStat’19, 16-19 October 2019, Riga, Latvia |
Publisher: | Springer |
Place of publication: | Cham |
Editor: | Igor Kabashkin, Irina Yatskiv, Olegas Prentkovskis |
Document Type: | Conference Proceeding |
Language: | English |
Year of Completion: | 2020 |
Release Date: | 2022/05/03 |
First Page: | 630 |
Last Page: | 640 |
Faculty: | Wirtschaftswissenschaften |
Open Access: | Closed Access |