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Eye Tracking as a Method of Neuromarketing for Attention Research - An Empirical Analysis Using the Online Appointment Booking Platform from Mercedes-Benz

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Metadaten
Author:Veit Etzold, Anika Braun, Tabea Wanner
Institutional Author:Veit Etzold
Institutional Author:Anika Braun
Institutional Author:Tabea Wanner
DOI:https://doi.org/10.1007/978-981-13-8303-8_15
eISBN:978-981-13-8303-8
Source Title (English):Intelligent DecisionTechnologies 2019: Proceedings of the 11th KES InternationalConference on Intelligent DecisionTechnologies (KES-IDT 2019), Volume 2
Publisher:Springer Nature
Place of publication:Singapur
Editor:Ireneusz Czarnowski, Robert J. Howlett, Lakhmi C. Jain
Document Type:Part of a Book
Language:English
Year of Completion:2019
Release Date:2021/05/06
Number of Pages:167–182
Faculty:Wirtschaftswissenschaften
Licence (German):License LogoVeröffentlichungsvertrag für Publikationen mit Print on Demand