Rethinking Brand Commitment in Internal Branding Models: A Cross-national Validation of a Three-component Model in Germany, China and North America
Author: | Christina Ravens-Ocampo |
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DOI: | https://doi.org/10.33423/jmdc.v14i2.2833 |
Source Title (English): | Journal of Marketing Development and Competitiveness |
Document Type: | Article |
Language: | English |
Year of Completion: | 2020 |
Release Date: | 2022/05/03 |
Volume: | 14 |
Faculty: | Wirtschaftswissenschaften |
Open Access: | Closed Access |