Thrilled or Upset: What Drives People to Share and Review Product Experiences?
Author: | Anja Dieckmann, Matthias Unfried |
---|---|
DOI: | https://doi.org/10.2478/nimmir-2020-0019 |
eISSN: | 2628-166X |
Source Title (English): | NIM Marketing Intelligence Review |
Document Type: | Article |
Language: | English |
Year of Completion: | 2020 |
Release Date: | 2022/05/03 |
Volume: | 12 |
First Page: | 56 |
Last Page: | 61 |
Faculty: | Wirtschaftswissenschaften |
Open Access: | Open Access |