Thrilled or Upset: What Drives People to Share and Review Product Experiences?
| Author: | Anja Dieckmann, Matthias Unfried |
|---|---|
| DOI: | https://doi.org/10.2478/nimmir-2020-0019 |
| eISSN: | 2628-166X |
| Source Title (English): | NIM Marketing Intelligence Review |
| Document Type: | Article |
| Language: | English |
| Year of Completion: | 2020 |
| Release Date: | 2022/05/03 |
| Volume: | 12 |
| First Page: | 56 |
| Last Page: | 61 |
| Faculty: | Wirtschaftswissenschaften |
| Open Access: | Open Access |