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Artificial Intelligence and Big Data in Affiliate Marketing : A deep dive into the tools, techniques, and opportunities

  • This research looks into the question of where and how Artificial Intelligence and Big Data can be usefully implemented into Affiliate Marketing. By consulting relevant literature and qualified experts, this work identifies 6 areas, where Artificial Intelligence can be beneficial. These areas were found to be Affiliate Recruitment, Affiliate Management, Product Data Feed Optimization, Tracking, Attribution and Forecasting. The implementation of Artificial Intelligence in these areas revealed 3 advantages to the Affiliate Marketing channel: Saving of time, support of decision-making, and incentivizing of publishers. While a more detailed study of this research topic would be necessary for validating the results, the findings show that the implementation of Artificial Intelligence technology can help a business gain competitive advantage.

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Metadaten
Author:Fabian Maile
URN:urn:nbn:de:bsz:944-opus4-4002
Document Type:Bachelor Thesis
Language:English
Year of Completion:2018
Release Date:2019/06/24
Tag:Affliliate Marketing
Artificial Intelligence; Big Data
Number of Pages:85 Seiten
Faculty:Wirtschaftswissenschaften
Open Access:Open Access
Licence (German):License LogoVer√∂ffentlichungsvertrag f√ľr Publikationen mit Print on Demand