Benchmarking of Corporate Communication Measurement Strategies in Major Enterprises Based on the Value-Benefit Analysis
| Author: | Nicolas DolleORCiD, Irina Kuzmina-Merlino |
|---|---|
| DOI: | https://doi.org/10.1007/978-3-030-44610-9_61 |
| Source Title (English): | Reliability and Statistics in Transportation and Communication: Selected Papers from the 19th International Conference on Reliability and Statistics in Transportation and Communication, RelStat’19, 16-19 October 2019, Riga, Latvia |
| Publisher: | Springer |
| Place of publication: | Cham |
| Editor: | Igor Kabashkin, Irina Yatskiv, Olegas Prentkovskis |
| Document Type: | Conference Proceeding |
| Language: | English |
| Year of Completion: | 2020 |
| Release Date: | 2022/05/03 |
| First Page: | 630 |
| Last Page: | 640 |
| Faculty: | Wirtschaftswissenschaften |
| Open Access: | Closed Access |