“The more, the merrier” or “less is more”? How the number of issues addressed in B2B sales negotiations affects dyadic and seller economic outcomes
Author: | Ingmar GeigerORCiD, Joachim Hüffmeier |
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DOI: | https://doi.org/10.1016/j.indmarman.2020.02.013 |
ISSN: | 0019-8501 |
Source Title (English): | Industrial Marketing Management |
Document Type: | Article |
Language: | English |
Year of Completion: | 2020 |
Release Date: | 2022/05/03 |
Volume: | 87 |
First Page: | 90 |
Last Page: | 105 |
Faculty: | Wirtschaftswissenschaften |
Open Access: | Closed Access |