Potential Benefits of New Online Marketing Approaches
| Author: | Ralf-Christian HärtingORCiD, Christopher ReichsteinORCiD, Andreas Müller |
|---|---|
| Institutional Author: | Ralf-Christian Härting |
| Institutional Author: | Christopher Reichstein |
| DOI: | https://doi.org/10.1007/978-3-030-20482-2_10 |
| ISBN: | 978-3-030-20481-5 |
| Source Title (English): | Business Information Systems |
| Conference Name: | BIS 2019 |
| Conference Date: | 26 -28 Juni |
| Conference Place: | Sevilla, Spanien |
| Publisher: | Springer |
| Place of publication: | Cham |
| Editor: | Witold Abramowicz, Rafael Corchuelo |
| Document Type: | Conference Proceeding |
| Language: | English |
| Year of Completion: | 2019 |
| Release Date: | 2021/05/11 |
| Volume: | 354 |
| First Page: | 109 |
| Last Page: | 117 |
| Faculty: | Wirtschaftswissenschaften |
| Relevance: | nicht peer reviewed |
| Open Access: | Closed Access |