Eye Tracking as a Method of Neuromarketing for Attention Research - An Empirical Analysis Using the Online Appointment Booking Platform from Mercedes-Benz
| Author: | Veit Etzold, Anika Braun, Tabea Wanner |
|---|---|
| Institutional Author: | Veit Etzold |
| Institutional Author: | Anika Braun |
| Institutional Author: | Tabea Wanner |
| DOI: | https://doi.org/10.1007/978-981-13-8303-8_15 |
| eISBN: | 978-981-13-8303-8 |
| Source Title (English): | Intelligent DecisionTechnologies 2019: Proceedings of the 11th KES InternationalConference on Intelligent DecisionTechnologies (KES-IDT 2019), Volume 2 |
| Publisher: | Springer Nature |
| Place of publication: | Singapur |
| Editor: | Ireneusz Czarnowski, Robert J. Howlett, Lakhmi C. Jain |
| Document Type: | Part of a Book |
| Language: | English |
| Year of Completion: | 2019 |
| Release Date: | 2021/05/06 |
| Number of Pages: | 167–182 |
| Faculty: | Wirtschaftswissenschaften |
| Licence (German): |  Veröffentlichungsvertrag für Publikationen mit Print on Demand |