Eye Tracking as a Method of Neuromarketing for Attention Research - An Empirical Analysis Using the Online Appointment Booking Platform from Mercedes-Benz
Author: | Veit Etzold, Anika Braun, Tabea Wanner |
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Institutional Author: | Veit Etzold |
Institutional Author: | Anika Braun |
Institutional Author: | Tabea Wanner |
DOI: | https://doi.org/10.1007/978-981-13-8303-8_15 |
eISBN: | 978-981-13-8303-8 |
Source Title (English): | Intelligent DecisionTechnologies 2019: Proceedings of the 11th KES InternationalConference on Intelligent DecisionTechnologies (KES-IDT 2019), Volume 2 |
Publisher: | Springer Nature |
Place of publication: | Singapur |
Editor: | Ireneusz Czarnowski, Robert J. Howlett, Lakhmi C. Jain |
Document Type: | Part of a Book |
Language: | English |
Year of Completion: | 2019 |
Release Date: | 2021/05/06 |
Number of Pages: | 167–182 |
Faculty: | Wirtschaft und Gesundheit |
Licence (German): | ![]() |