Potential Benefits of New Online Marketing Approaches
Author: | Ralf-Christian HärtingORCiD, Christopher ReichsteinORCiD, Andreas Müller |
---|---|
Institutional Author: | Ralf-Christian Härting |
Institutional Author: | Christopher Reichstein |
DOI: | https://doi.org/10.1007/978-3-030-20482-2_10 |
ISBN: | 978-3-030-20481-5 |
Source Title (English): | Business Information Systems |
Conference Name: | BIS 2019 |
Conference Date: | 26 -28 Juni |
Conference Place: | Sevilla, Spanien |
Publisher: | Springer |
Place of publication: | Cham |
Editor: | Witold Abramowicz, Rafael Corchuelo |
Document Type: | Conference Proceeding |
Language: | English |
Year of Completion: | 2019 |
Release Date: | 2021/05/11 |
Volume: | 354 |
First Page: | 109 |
Last Page: | 117 |
Faculty: | Wirtschaft und Gesundheit |
Relevance: | nicht peer reviewed |
Open Access: | Closed Access |