Multiple parties behind and across the table : A role-play simulation of parallel, competitive order negotiations for training B2B sales professionals
| Author: | Ingmar Geiger, Lena Bischoff, Thilo Vogler |
|---|---|
| DOI: | https://doi.org/10.1016/j.indmarman.2022.03.014 |
| Source Title (English): | Industrial Marketing Management |
| Document Type: | Article |
| Language: | English |
| Year of Completion: | 2022 |
| Release Date: | 2025/01/17 |
| Volume: | 103 |
| First Page: | 170 |
| Last Page: | 182 |
| Faculty: | Wirtschaftswissenschaften |
| Open Access: | Closed Access |