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"What's it really worth?" A meta-analysis of customer-perceived relationship value in B2B markets

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Metadaten
Author:Ingmar Geiger, David Naacke
DOI:https://doi.org/10.1108/JBIM-09-2021-0438
Source Title (English):Journal of Business & Industrial Marketing
Document Type:Article
Language:English
Year of Completion:2022
Release Date:2025/01/20
Volume:38
Issue:4
First Page:751
Last Page:773
Faculty:Wirtschaftswissenschaften
Open Access:Closed Access