"What's it really worth?" A meta-analysis of customer-perceived relationship value in B2B markets
Author: | Ingmar Geiger, David Naacke |
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DOI: | https://doi.org/10.1108/JBIM-09-2021-0438 |
Source Title (English): | Journal of Business & Industrial Marketing |
Document Type: | Article |
Language: | English |
Year of Completion: | 2022 |
Release Date: | 2025/01/20 |
Volume: | 38 |
Issue: | 4 |
First Page: | 751 |
Last Page: | 773 |
Faculty: | Wirtschaftswissenschaften |
Open Access: | Closed Access |