Influence of Augmented Reality on Consumer Behaviour in Online Retailing
Author: | Jan Schmidt, Christopher Reichstein, Ralf-Christian Härting |
---|---|
DOI: | https://doi.org/10.1007/978-3-031-04216-4_14 |
Source Title (English): | 24th International Conference on Business Information Systems |
Conference Name: | BIS |
Conference Date: | 14-17 Juni |
Conference Place: | Online |
Document Type: | Conference Proceeding |
Language: | English |
Year of Completion: | 2021 |
Release Date: | 2025/01/29 |
First Page: | 131 |
Last Page: | 143 |
Faculty: | Wirtschaft und Gesundheit |
Open Access: | Closed Access |