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Author
Braun, Anika
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Etzold, Veit
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Jürgens, Alexandra
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Lecon, Carsten
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Maier, Christian
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Pannert, Wolfram
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Wanner, Tabea
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2019 (4)
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English
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Elektronik und Informatik
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Maschinenbau und Werkstofftechnik
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Wirtschaftswissenschaften
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Eye Tracking as a Method of Neuromarketing for Attention Research - An Empirical Analysis Using the Online Appointment Booking Platform from Mercedes-Benz
(2019)
Etzold, Veit
;
Braun, Anika
;
Wanner, Tabea
1
to
1