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Digitalisierung und Smart Service World im Marketing (2017)

Härting, Ralf-Christian

A Data Analytics Framework for Business in Small and Medium-Sized Organizations (2018)

Dittert, Michael ; Härting, Ralf-Christian ; Reichstein, Christopher ; Bayer, Christian

Benefits of Agile Project Management in an Environment of Increasing Complexity—A Transaction Cost Analysis (2020)

Kaim, Raphael ; Härting, Ralf-Christian ; Reichstein, Christopher

Digitale Geschäftsmodelle in der Finanzbranche (2019)

Häfner, Felix ; Sochacki, Raffael ; Härting, Ralf-Christian

Mensch – Technik – Emotion – Interaktion (2019)

Härting, Ralf-Christian ; Hardieß, T. ; Geiger, C.

Potentials of Digital Business Models in the retail industry – Empirical Results from European Experts ()

Härting, Ralf-Christian ; Reichstein, Christopher ; Lämmle, P. ; Sprengel, Alexander

Potential Benefits of New Online Marketing Approaches (2019)

Härting, Ralf-Christian ; Reichstein, Christopher ; Müller, Andreas

Potential Benefits of Digital Business Models and Its Processes in the Financial and Insurance Industry (2019)

Härting, Ralf-Christian ; Reichstein, Christopher ; Sochacki, Raffael

Cost-benefit considerations for Data Analytics - An SME-Oriented Framework enhanced by a Management Perspective and the Process of Idea Generation ()

Härting, Ralf-Christian ; Sprengel, Alexander

Digitale Geschäftsmodelle in der Industriebranche (2019)

Gugel, Alexander ; Härting, Ralf-Christian

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