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Strategy development is one of the crucial factors for a firm's performance. For it
to be developed, a strategic analysis has to be conducted first. It enables
companies to gain a deeper understanding of their internal and external
environment. In the present work, the specialty coffee market is closely analyzed through a strategic analysis. The focus of this study is the young company Tikuna, a coffee producer that aims to enter the German market. In this context, Tikuna's possible entry into the German market and the companies competitive capacities are analyzed. In order to implement the different tools of the analysis, extensive literature research, as well as one expert interview and a survey were conducted.
It was found that Tikuna possesses all characteristics to enter the German
market. However, due to the lack of a differentiation factor in Tikuna's value
proposition, its competitive capacity is limited to a short period of time. In this
sense, different recommendations are given in order to ensure long term success
in the market. The central one being that Tikuna has to use its main strength and
bring innovation to the market.
Industry 4.0 production comprises complicated highly automated processes. However, human activities are also a crucial component of these processes, e.g., for machine main- tenance. Task assignment of human resources in this domain is challenging, as many factors have to be taken into account to ensure effective and efficient activity execution and satisfy special conditions (like worker safety). To overcome the limita- tions of current Business Process Management (BPM) Systems regarding activity resource assignment, this contribution provides a BPM-integrated approach that applies fuzzy sets for activity assignment. Our findings suggest that this approach can be easily applied to complex production scenarios, while providing efficient performance even with a large number of concurrent activity assignment requests. Additionally, our evaluation shows its potential for improved work distribution which can lead to cost savings in Industry 4.0 production processes.
Leveraging Augmented Reality to Support Context-Aware Tasks in Alignment with Business Processes
(2021)
The seamless inclusion of Augmented Reality (AR) with Business Process Management Systems (BPMSs) for Smart Factory and Industry 4.0 processes remains a challenge. Towards this end, this paper contributes an approach integrating context-aware AR into intelligent business processes to support and guide manufacturing personnel tasks and enable live task assignment optimization and support task execution quality. Our realization extends two BPMSs (Camunda and AristaFlow) and various AR devices. Various AR capabilities are demonstrated via a simulated industrial case study.
Production processes in Industry 4.0 settings are usually highly automated. However, many complicated tasks, such as machine maintenance, must be executed by human workers. In current smart factories, such tasks can be supported by Augmented Reality (AR) devices. These AR tasks rely on high numbers of contextual factors like live data from machines or work safety conditions and are mostly not well integrated into the global production process. This can lead to various problems like suboptimal task assignment, over-exposure of workers to hazards like noise or heat, or delays in the production process. Current Business Process Management (BPM) Systems (BPMS) are not capable of readily taking such factors into account. There- fore, this contribution proposes a novel approach for context- integrated modeling and execution of processes with AR tasks. Our practical evaluations show that our AR Process Framework can be easily integrated with prevalent BPMS. Furthermore, we have created a comprehensive simulation scenario and our findings suggest that the application of this system can lead to various benefits, like better quality of AR task execution and cost savings regarding the overall Industry 4.0 processes.