Wirtschaftswissenschaften
Refine
Year of publication
Document Type
- Article (150)
- Conference Proceeding (144)
- Book (37)
- Bachelor Thesis (36)
- Report (22)
- Part of a Book (17)
- Doctoral Thesis (1)
- Other (1)
Language
- German (229)
- English (178)
- Multiple languages (1)
Keywords
- Social Media (3)
- Big Data (2)
- Corporate Governance (2)
- Unternehmensbewertung (2)
- Abschlussarbeit (1)
- Abschlussprüfer (1)
- Abschlussprüfung (1)
- Accounting (1)
- Affliliate Marketing (1)
- Aged (1)
- Arbeitgebermarke (1)
- Argentina (1)
- Argentinien (1)
- Artificial Intelligence (1)
- Aufsichtsorgan (1)
- Bachelorarbeit KMU (1)
- City Development (1)
- Content Marketing (1)
- Cost of Illness (1)
- Cultural Heritage Marketing (1)
- Dementia/epidemiology (1)
- Deutscher Corporate Governance Kodex (1)
- Deutschland (1)
- Digitale Transformation (1)
- Digitaler Vertrieb (1)
- Digitalisierung (1)
- Digitization (1)
- Discounted Cashflow-Methode (1)
- Diversity Marketing (1)
- EU-Reform (1)
- EVA (1)
- Employer Branding (1)
- European Central Bank (1)
- Europäische Zentralbank (1)
- Finanzfunktion (1)
- Finanzielle Vermögenswerte (1)
- Finanzinstrumente (1)
- Forecasting/methods (1)
- Generation Baby Boomer (1)
- Generation Y (1)
- German Corporate Governance Code (1)
- Germany/epidemiology (1)
- Geschlechterrollen (1)
- Geschäftsführer (1)
- GmbH (1)
- Goodwill (1)
- Health Expenditures/statistics & numerical data/trends (1)
- Hedge Accounting (1)
- Humans (1)
- IFRS 9 (1)
- IFRS-Implementation, Consolidated Accounts / Group Accounts, Convergency internal / external Accounting, Implication for Controlling / Management Approach, (Full-)IFRS / IFRS for SMEs (1)
- IFRS-Konversion, Konzernabschluss, Harmonisierung / Konvergenz, Controllingimplikation / Management Approach, (Full-)IFRS / IFRS für KMU (1)
- Inbound-Marketing (1)
- Incidence (1)
- Industrial Culture (1)
- Industrial Heritage (1)
- Influencer, Influencer Marketing, Soziales Web, Customer Journey, Social Influence Scoring (1)
- Innenhaftung (1)
- Insolvenzwahrscheinlichkeit (1)
- Insurance Claim Reporting/statistics & numerical data (1)
- Internationale Rechnungslegung (1)
- Kundendatenmanagement (1)
- Kundenzufriedenheit (1)
- Leadership (1)
- Life Expectancy (1)
- Long-Term Care/economics/statistics & numerical data (1)
- Low-interest rate period (1)
- MVA (1)
- Management (1)
- Marketing (1)
- Markov Chains (1)
- Marktforschung (1)
- Mathematik (1)
- Mundell-Fleming Modell (1)
- Niedrigzinsphase (1)
- Personalmanagement (1)
- Post Merger Integration, Mergers and Acquisitions, Integrationsrisiken, Due Diligence (1)
- Post Merger Integration, Mergers and Acquisitions, integration risks, Due Diligence (1)
- Prevalence (1)
- Principal-Agent-Theorie (1)
- Probability of bankruptcy (1)
- Pull-Marketing (1)
- Risikoadjustierung (1)
- Social Data (1)
- Steuern (1)
- Storytelling (1)
- Strategic analysis (1)
- Strategische Analyse (1)
- Tobin´s Q (1)
- USA (1)
- Umweltanalyse (1)
- Unternehmen (1)
- Unternehmenserfolg (1)
- Venture Capital (1)
- Wertorientierung (1)
- Wirtschaftskrise (1)
- Wirtschaftsrecht (1)
- Zusammenarbeit (1)
- economic crisis (1)
- employer brand (1)
- environmental analysis (1)
- gender roles (1)
- influencers, influencer marketing, social web, customer journey, social influence scoring (1)
- insolvency (1)
- specialty coffee (1)
- §50i EStG (1)
Institute
Strategy development is one of the crucial factors for a firm's performance. For it
to be developed, a strategic analysis has to be conducted first. It enables
companies to gain a deeper understanding of their internal and external
environment. In the present work, the specialty coffee market is closely analyzed through a strategic analysis. The focus of this study is the young company Tikuna, a coffee producer that aims to enter the German market. In this context, Tikuna's possible entry into the German market and the companies competitive capacities are analyzed. In order to implement the different tools of the analysis, extensive literature research, as well as one expert interview and a survey were conducted.
It was found that Tikuna possesses all characteristics to enter the German
market. However, due to the lack of a differentiation factor in Tikuna's value
proposition, its competitive capacity is limited to a short period of time. In this
sense, different recommendations are given in order to ensure long term success
in the market. The central one being that Tikuna has to use its main strength and
bring innovation to the market.
A Systemtic Literature Review of Practical Virtual and Augmented Reality Solutions in Surgery
(2020)